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The Great Beer Flip
Problem
Craft beer fans have adventurous taste buds and want to try different beers, but Collective Arts’ large selection can make them feel overwhelmed. Leading craft beer fans to just buy the beers they know rather than exploring less popular brews.
Idea
We’ll help craft beer fans overcome analysis paralysis by letting them flip for their beer — turning the age-old pub tradition of coaster flipping into a modern day solution.
Execution
We gamified the Collective Arts menu by creating specially designed coasters with a different beer on each side. Craft beer fans could flip their coaster to decide which beer they’d get, and they’d win 20% off the beer they landed on.
Art Director: Ravijeet Doctor
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