Size does matter!
Food insecurity is constantly increases in Canada and people especially GenZ are least bothered about it.
GenZ is big on the size debate.
Genz! Genz! highly distinctive individuals in terms of technology and how they approach global problems. This age group deserves a distinctive and entertaining marketing strategy. In order to raise awareness of the growing food insecurity in Canada and encourage people to donate food to food banks, we chose to use their contentious issue, "Does Size Matter?" and relate it to the size of a buger servered at Mc.Donalds on world burger day.
Art Director: Ravijeet Doctor